Strategic Management at Agricultural Enterprises as an Essential Tool on the Way to European Integration

Abstract

The facts that agricultural production is aimed at the long-run efficiency and the strategic management is properly organized are the keys to business success. In other words, strategic management is an essential condition for the development of agricultural enterprises. The article analyzes the existing approaches to define the essence of the concept «strategic management». Having studied the main sources, the author has investigated the strategic management as one of the factors of effective agricultural enterprises under the current economic conditions. The interpretation of the term «strategic management» as well as a new approach to understanding it have been offered. The model of strategic management cycle in a shape of a pyramid has been created. The gained results of the research suppose the ground for explaining the further necessity for the formation of strategic management. This ensures the effective achievement of the goals and formed mission.